How to Interview in a Crunch

Three tips on how to make sure your audience will never notice.

1. Use their energy.

This can actually be a gift. As the compressed timeframe doesn't allow people the time to put up their 'camera mask'*, their energy is urgent, heightened, and focussed - often the perfect pitch to get across powerful points passionately.

2. Core questions are key.

You'll know from your pre-pro why this person, and their knowledge, has brought them onto your set today.

Have your three key questions lined up ahead of time. Nothing background - just the beating heart of their experience / expertise.

3. Take your time within the time

Don't try to hammer through 30 questions in the blind rollercoaster hope that something will be useable.What you'll have is a lot of curt answers, and shots of your interviewee's eyes scanning their brain for answers like they're in Scanners.

Ask a few questions - give the interviewer space to answer them, and ask them again. Get better quality answers over information. If you wanted facts without flavour, you'd have just written everything.


#Authenticity means responding to your environment.

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